Tradeify Launches Slay Markets Brokerage, Signs Clearing Deal With NinjaTrader

Tradeify, a U.S. proprietary trading firm, has launched a new retail brokerage called Slay Markets, operated through its introducing broker entity Tradeify Brokerage LLC. The firm announced the move on May 19, 2026, alongside an exclusive clearing and technology agreement with NinjaTrader Clearing LLC and NinjaTrader Connect.

The partnership makes NinjaTrader Clearing the sole clearing firm and futures commission merchant for all Slay Markets customer activity. NinjaTrader Connect will provide the end-to-end infrastructure platform, handling onboarding, funding, risk controls, and trade execution through a single API. This allows Tradeify to focus on the retail user experience while relying on a CFTC-regulated partner for backend operations.

Slay Markets marks Tradeify's first expansion beyond its evaluation and funded trading programs. The brokerage will offer CME Group futures access to Tradeify's existing trader community and the broader U.S. retail market. The rollout is phased: the waitlist opened today at slaymarkets.com, with early access granted to Tradeify's funded traders, followed by general availability in subsequent weeks.

Regulatory structure places Tradeify Brokerage LLC as a CFTC-registered introducing broker and NFA member, with customer funds held and trades cleared by NinjaTrader as the futures commission merchant of record. This IB/FCM separation is standard in U.S. retail futures.

Tradeify CEO Brett Simberkoff said the brokerage was a natural step to help traders transition from evaluation programs to live capital. NinjaTrader Group CEO Martin Franchi noted that the prop industry is evolving, with firms like Tradeify expanding into fully regulated retail brokerages through NinjaTrader Connect, leveraging battle-tested infrastructure without building from scratch.