Israel launches $700M AI-driven campaign to shape global image
Israel is deploying a $700 million campaign using AI-generated messages, ads, and influencer outreach to influence how AI chatbots present information about the country. The effort is led in part by former Trump adviser Brad Parscale.
Israel has initiated a large-scale public diplomacy campaign costing $700 million, aimed at improving its international image. The operation, co-led by former Trump campaign adviser Brad Parscale, employs AI-generated text messages, conservative media advertising, influencer outreach, and specially designed websites.
The goal is to shape how AI chatbots present information about Israel, ensuring a more favorable narrative. This coordinated effort reflects a broader strategy to leverage technology and media influence in global perception management.
Source: First Squawk