TMGM and Chelsea Football Club Extend Partnership into Fourth Year, Expanding into the Middle East

TMGM and Chelsea Football Club announced on Monday that their partnership will run into a fourth year, with the collaboration expanding beyond Asia-Pacific into the Middle East. The Sydney-based broker has served as Chelsea's Official Online Forex and CFD Trading Partner in Asia-Pacific since 2023, and the extension continues a programme built around matchday visibility, original content and fan engagement.

Three years of activations

In 2026, TMGM branding appeared on the back of Chelsea men's match shirts during the FA Cup, a first in the club's history. TMGM also joined Chelsea's 2026 Asia-Pacific pre-season tour as an official partner, gaining open training, pitch-side access and post-match tunnel experiences. During the tour, Chelsea players Cole Palmer and João Pedro visited TMGM's Sydney headquarters. Earlier in 2026, TMGM presented The Famous CFC in Bangkok, where hundreds of supporters attended a live match screening and an appearance by former Chelsea captain John Terry. Additional activity included premium home-match hospitality, behind-the-scenes visits at Cobham and player-led content under TMGM's "Trade like a lion" campaign.

For year four, TMGM's expanded regional rights will support brand visibility at Chelsea home fixtures, original content featuring players and club legends, regional digital campaigns and a China-focused performance series. The Famous CFC will continue in selected markets, alongside hospitality and behind-the-scenes access for TMGM clients across Chelsea's matchday, stadium and training environments.

TMGM said the relationship has evolved over three years from regional activations into high-profile moments such as the FA Cup shirt branding and the Asia-Pacific tour, adding that entering a fourth year and extending into the Middle East opens opportunities to connect with more audiences through experiences reflecting both organisations' ambitions. Chelsea said TMGM had brought its clients and the club's supporters closer together through digital-first content and in-person events across Asia-Pacific, and that it looks forward to building on that momentum in the region and in the Middle East.

Founded in Sydney in 2013, TMGM Group provides global financial product trading and is regulated by ASIC in Australia, the VFSC in Vanuatu, the FSC in Mauritius and the FSA in Seychelles.