IC inks multi-season sleeve sponsor deal with Bundesliga club RB Leipzig

Online broker IC has signed a sleeve sponsorship with German Bundesliga club RB Leipzig, giving it a prominent presence on the men's first-team shirt for the 2026-27 and 2027-28 seasons.

Under the deal, IC becomes an Exclusive Partner and the Official Online Trading Partner of RB Leipzig, with global exclusivity in its product category. The IC logo will appear on the left sleeve of the shirt during Bundesliga, DFB-Pokal and UEFA Champions League fixtures. The partnership also includes TV-visible branding on CamCarpets and LED advertising boards at the stadium, alongside player activations and digital campaigns. Both sides view the two-year agreement as the foundation for a longer-term strategic relationship.

The sponsorship is the latest in a series of sports marketing moves for IC, which recently changed its name from IC Markets. Earlier this month the group entered esports through a multi-year partnership with BLAST Premier and BLAST Slam, and it also maintains a Formula 1 partnership with Toyota Gazoo Racing Haas F1 Team. IC offers trading in cash equities and CFDs across various global asset classes.

Johann Plenge, Managing Director and Chief Business Officer of RB Leipzig, said the club was attracted by IC's track record and shared ambition to keep moving forward. He said the two sides have a common vision for developing the partnership over the long term and for finding new ways to engage fans internationally.

Kleanthis Rousakis, Executive Director of IC Markets (EU) Ltd, said IC is delighted to join the RB Leipzig family, adding that the club's standards and international profile mirror the broker's own approach. He stressed IC's goal of providing a transparent, technology-driven environment for clients and its commitment to making financial knowledge more accessible.

A central aim of the partnership is to raise awareness of the IC brand in Germany and beyond through innovative and accessible formats that help audiences understand financial markets and responsible investing. Planned activities include digital fan activations, interactive campaigns, educational initiatives and exclusive content. The companies said the partnership is built on shared values including integrity, transparency, responsibility, reliability and continuous innovation.