HFM and Arsenal Announce Multi-Year Global Partnership

Online trading provider HFM has inked a multi-year global partnership with English Premier League side Arsenal, the companies announced on Wednesday. The deal designates HFM as an Official Global Partner of the north London club.

As part of the agreement, HFM will receive a comprehensive rights package including matchday branding at the Emirates Stadium, visibility across Arsenal’s digital channels—including the recently launched “The Arsenal” platform—and access to club marketing assets and players for content creation. The activation is set to roll out later this season.

“This partnership marks an exciting milestone for HFM as we align with one of football’s most iconic clubs,” said Efthymios Mesis, Chief Marketing Officer at HFM. “Trading and elite sporting performance are both driven by strategic thinking, resilience and the ability to perform under pressure. Through this collaboration, we look forward to creating meaningful global engagement opportunities that reflect our shared commitment to excellence and long-term growth.”

Arsenal’s Chief Commercial Officer Juliet Slot welcomed the tie-up: “We’re delighted to welcome HFM as an Official Partner of Arsenal. They are a market leader in their field with a strong focus on innovation and long-term success and support our ambition to win major trophies. Partnerships built on shared values help us deliver the best experiences for our supporters around the world; we look forward to working together.”

The partnership underscores HFM’s drive to expand its brand internationally by tapping into Arsenal’s global fanbase. The broker is the latest in a growing list of financial services firms turning to top-flight football sponsorships to reach retail traders and investors.