Chelsea and TMGM Elevate Partnership to Include Back of Shirt for 2026 FA Cup
Chelsea FC and TMGM expand their multi-year partnership, with the broker's branding featured on the back of men's match shirts for the 2026 FA Cup campaign.
Chelsea Football Club and TMGM, the Australian-based online forex and CFD broker, have expanded their existing partnership to include the broker's branding on the back of the team's match shirts for the 2026 FA Cup competition. The enhancement takes effect this weekend when Chelsea face Wrexham in the fifth round of the FA Cup.
This marks a first for Chelsea, as TMGM becomes the first partner to appear on the back of the club's men's match shirts during a specific competition. TMGM has been an official regional partner of Chelsea since 2023, covering the Asia-Pacific region.
John Rogers, head of partnerships at Chelsea Football Club, said the collaboration is built on shared values of excellence, ambition and innovation. He noted that extending the partnership to include shirt visibility in the FA Cup is another way to use the club's global reach to raise awareness and deliver value for TMGM.
Nick Yang, chief commercial officer at TMGM, described the shirt branding as an exciting milestone that reflects the strength of the collaboration since 2023. He highlighted activations such as The Famous CFC fan event in Bangkok, where supporters watched a London derby and attended a Q&A with former Chelsea captain John Terry.
The partnership between Chelsea and TMGM aims to create impactful experiences across the Asia-Pacific region, blending exclusive content, events, and on-the-ground engagement to strengthen brand recognition and connect with the club's international fan base.
Source: TMGM