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fxAug 3, 2026, 7:17 AM

Axi Lands DP World Tour Deal: 42 Events, 25 Countries

Axi becomes the first online trading firm to partner with a professional global golf tour, securing branding and fan engagement rights across the 2026 DP World Tour season.

Forex and CFD broker Axi has been named the Official Online Trading Partner of the DP World Tour, marking what the company describes as the first partnership between an online trading provider and a professional global golf tour. The agreement covers branding across selected tournaments and digital channels for the 2026 season, and includes fan-facing initiatives such as Fantasy DP World Tour Powered by Axi.

The DP World Tour's 2026 schedule spans 42 tournaments in 25 countries with a record prize fund of approximately $157 million. The season stretches across Europe, the Middle East, Asia, Africa and Australia, giving Axi exposure in many of the regions where brokers compete for clients.

The deal extends Axi's sports sponsorship portfolio, which already includes Manchester City, Manchester City Women, Girona FC, Esporte Clube Bahia and footballer John Stones. Axi CEO Rajesh Yohannan said golf and trading share the same DNA of preparation, discipline and fine margins, adding that the partnership allows the company to tell the Axi Edge story on a major sporting stage.

DP World Tour CEO Guy Kinnings said Axi is a global platform with big ambition and that the tour's affluent, financially savvy international audience provides a strong marketing platform. He said the two organisations will create multi-channel brand campaigns and networking opportunities as the tour travels around the world each season.

Why Golf Matters to Brokers

For retail brokers, sports partnerships have evolved beyond simple logo placement. Golf gives sponsors access to an audience of business professionals, entrepreneurs, investors and high-net-worth individuals that overlaps with typical trading demographics. Axi says it serves traders in more than 100 countries, and the tour's multi-continent calendar allows the broker to activate campaigns in priority markets throughout the year rather than around a single event.

Axi has previously used its sports partnerships to run player content, educational initiatives, customer competitions and live events. The first announced initiative under the new deal is Fantasy DP World Tour Powered by Axi, a season-long digital engagement platform that adds another touchpoint for brand integration. Further tournament activations are expected to be announced later.

Source: FinanceFeeds