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fxJul 30, 2026, 1:46 PM

Axi becomes Official Trading Partner of the DP World Tour

Australia-based online broker Axi has become the DP World Tour's Official Online Trading Partner, marking its first golf sponsorship and including the Fantasy DP World Tour Powered by Axi.

Australia-based online FX and CFD broker Axi has signed on as the DP World Tour's Official Online Trading Partner, the company announced on 30 July 2026. The deal marks Axi's first entry into professional golf sponsorship and adds another major sports property to its global marketing portfolio.

The DP World Tour, formerly known as the European Tour, is one of professional golf's premier circuits and reaches millions of fans across multiple continents each season. Axi said the partnership will strengthen its global brand presence and connect it with audiences that value strategy, discipline and continuous improvement — traits it says also define its approach to trading technology and client service.

Rajesh Yohannan, Axi's Chief Executive Officer, said golf and trading are built on similar foundations, with success depending on preparation, discipline and fine margins. He described the partnership as a way to communicate the firm's 'Axi's Edge' message on one of the biggest stages in sport and noted that Axi is the first online trading company to partner with a professional golf tour. The collaboration will also power the 'Fantasy DP World Tour Powered by Axi' offering aimed at bringing fans and clients closer to the game.

Guy Kinnings, CEO of the DP World Tour, said Axi's global platform and ambition made it a natural fit for the tour's first partnership in the online trading space. He pointed to the tour's affluent, financially savvy and internationally diverse audience as an ideal marketing base, and said the two organisations will run multi-channel brand campaigns and networking opportunities in priority markets as the tour travels around the world.

The announcement extends Axi's existing portfolio of sports partnerships, which the company has been building as part of its global growth strategy. Further details on activations and initiatives are expected to be released during the season.

Axi is a global online FX and CFD firm serving clients in more than 100 countries. It offers OTC derivatives across forex, shares, gold, oil and other asset classes.

Source: FX News Group