SoFi Ranks #1 in JD Power 2026 U.S. Investor Satisfaction Study for DIY Investors

SoFi Technologies announced that its self-directed investing platform, SoFi Invest, has ranked No. 1 among do-it-yourself brokerages nationwide in the JD Power 2026 U.S. Investor Satisfaction Study. The recognition was issued March 18, 2026, and highlights SoFi's standing in the increasingly competitive digital brokerage space.

The study benchmarked responses from 7,982 advised investors and 4,335 DIY investors, evaluating major DIY investment platforms across seven dimensions: digital channels, ease of doing business, people, product and service offerings, resolving problems or complaints, trust, and value for fees paid.

SoFi achieved the highest overall satisfaction score among DIY platforms and placed first in four critical areas: digital channels, ease of doing business, value for fees paid, and product and service offerings. The results point to the platform's mobile-first experience and simplified approach to investing, which the company says appeal to investors at all experience levels.

"Being ranked #1 in DIY investor satisfaction by JD Power reflects our commitment to building world class products that help our members get their money right," said Anthony Noto, CEO of SoFi. "We believe in a simple formula: spend less than you make, and invest the rest."

SoFi Invest gives members access to stocks, ETFs, IPOs, alternative assets, and options through SoFi Securities, as well as tax-advantaged IRA accounts. The platform also integrates financial data and tools designed to help users manage their broader financial lives in one place.

SoFi Technologies, listed on Nasdaq under the ticker SOFI, reports serving 13.7 million members across borrowing, saving, spending, investing, and crypto products. Its technology platform, Galileo, supports more than 128 million global accounts for fintechs, financial institutions, and brands.

The JD Power study is independently conducted, and participating firms do not pay to take part, though they may license the award for promotional use.