Betterment Extends Solo 401(k) Offering to National Wealth Management Partners

Betterment Advisor Solutions is now offering its digital Solo 401(k) solution to large wealth management partners including HUB and Osaic, providing a paperless retirement plan for self-employed clients.
Betterment Advisor Solutions, the tech-enabled custodian arm of the digital wealth manager, has extended its Solo 401(k) offering to large wealth management networks. The move, announced today, allows firms such as HUB and Osaic to deliver a fully digital retirement solution to self-employed clients without setup fees.
The expansion addresses a long-standing gap in the market. As the self-employed sector grows, advisors have struggled to oversee retirement plans for solopreneurs due to paper-heavy, administratively complex processes. Betterment’s new offering aims to remove those barriers by providing a paperless, automated experience that integrates with advisors’ existing workflows.
“The self-employed market represents a massive opportunity for financial advisors, yet it has historically been underserved by complex, paper-heavy retirement products,” said Thomas Moore, Senior Director of B2B Partnerships at Betterment. “By scaling our Solo 401(k) for advisor networks, we are empowering partners to offer a paperless, all-digital automated retirement experience that fits perfectly into their existing workflows.”
Greg Cornick, EVP of Wealth Management Solutions at Osaic, echoed that sentiment. “Collaborating with Betterment to deliver a Solo 401(k) offering ensures that our advisors have a competitive, easy-to-use solution for the entrepreneurs and small business owners they serve,” he said.
The Solo 401(k) is now available for national partners and advisor networks. Betterment reports more than $65 billion in assets under management and over 1 million customers, positioning the firm as a significant player in the retirement plan space. The company manages administrative tasks including payroll integrations, compliance, and daily operations, allowing advisors to focus on client service.
Source: Betterment