Acorns Early Launches its First-Ever Kid Advisory Board

Acorns Early, the children’s investing and spending app from financial wellness company Acorns, has introduced its first-ever Kid Advisory Board. The founding group of four young customers will review upcoming features, share personal savings and investment stories, and ensure the company’s offerings align with their generation’s financial reality.

The move comes as research cited by Acorns shows that while 95% of U.S. parents have tried to discuss money with their children, 62% say they do not feel confident doing so. By bringing kids directly into the product development process, Acorns Early aims to bridge that gap and build tools suited to how young people already interact with money—through digital wallets, gaming currencies, and social media.

The founding board members are: Savannah (“Van Van”), age 7, an actress, rapper and creator who is writing a book on money for peers; Bellen Woodard, age 15, activist and CEO of the inclusive crayon brand More Than Peach®; Naima, age 12, an investor and content creator previously featured in Acorns’ “Show Your Potential” campaign; and Curtis, age 12, a global explorer and entrepreneur who uses Acorns Early to save toward pilot lessons and a future travel consultancy.

“We put the consumer first in everything we do. So, naturally, we are putting the next generation of consumers at the center of Acorns Early,” said Noah Kerner, CEO of Acorns. “If you want to build the best financial wellness product for the next generation, let them help you build it.”

The Kid Advisory Board launch follows Acorns Early’s recent release of its Money Missions financial literacy curriculum on YouTube, making the lessons free and accessible to all U.S. families. To date, Acorns Early says it has helped more than 1.4 million families invest in their children’s futures.

Acorns, founded in 2014, has served over 14 million people and helped customers save and invest more than $30 billion, much of it through spare-change round-ups and small recurring amounts. The company offers separate apps and products for kids, teens, adults and parents, and was named one of America’s Best Financial Services of 2026 by TIME.