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StocksJul 29, 2026, 9:27 PM

Meta CEO Outlines AI Monetization Plans: Subscriptions, Volume Pricing, and Ad-Like Auctions

Meta CEO Mark Zuckerberg detailed plans to monetize AI products through a mix of subscriptions and volume-based pricing, comparing the model to the company's ad auction system.

META

During a recent conference call, Meta CEO Mark Zuckerberg described the company's approach to monetizing artificial intelligence as a "business in a box" service. He noted it will combine subscriptions with volume-based pricing.

Zuckerberg expects the AI monetization model to eventually resemble Meta's existing advertising systems, running an efficient auction over its compute resources. This mirrors the auction-based ad marketplace that has been a core revenue driver for the company.

Source: First Squawk

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