PU Prime Strengthens UAE Momentum with Strong Showing at Forex Expo Dubai 2026

PU Prime, the multi-licensed online brokerage, used Forex Expo Dubai 2026 to press its claim on the UAE market, picking up the Best Trading Education Experience award and running two speaker sessions over the two-day event. The appearance follows the licensing of the firm's Dubai-based entity, PU Prime Financial Services LLC, by the Capital Market Authority in February 2026.

The education award was the centrepiece of the broker's presence. PU Prime said the recognition reflects its continued spending on trader knowledge across the region, aimed at both newcomers and experienced professionals looking to build confidence in their market decisions.

Two sessions on the agenda

Ahmed Yousre, Promotion Manager at PU Prime Financial Services LLC, delivered two talks during the expo. The first, a keynote titled "Emotional Discipline in Trading," examined the psychological factors that shape how traders make decisions. The second, a seminar called "Designing Your First Robust Trading Strategy," walked attendees through a practical framework for constructing a more resilient and better-structured approach to the markets.

At its booth, the broker ran an interactive AI Trading Card activation that let visitors turn themselves into a futuristic zodiac-themed trading card. Attendees also had the chance to win a PU Prime x AFA plush bear, an effort to add a lighter, more engaging element to the company's regional branding.

PU Prime said the expo gave it a chance to engage directly with the local trading community and collect feedback and insights from attendees. That input will be fed back into refining the company's trading services as it looks to expand its footprint across the UAE.

Founded in 2015, PU Prime describes itself as a global fintech company and CFD broker offering regulated products across forex, commodities, indices, shares and bonds. The firm says it operates in more than 100 countries and has recorded over 40 million app downloads, alongside an integrated copy trading feature.