OneRoyal Appoints Marilena Iakovou as Chief Marketing Officer

OneRoyal has appointed Marilena Iakovou as its new Chief Marketing Officer, effective immediately, as the global fintech and brokerage firm steps up its international expansion and brand-building push.

Iakovou brings more than two decades of marketing, communications and fintech leadership experience to the role. She previously served as Group CMO at Tickmill before 2020, where she helped shape global marketing strategy for the FX and CFD broker. From 2020 to 2023 she led marketing at M4Markets, overseeing brand positioning and international regulatory expansion, including the firm's acquisition of a Cyprus Securities and Exchange Commission (CySEC) licence in October 2022. Most recently, she was CMO at Doo Prime, part of Doo Group, a role she took up in 2023.

Joining Iakovou is Mariliza Karrera, who has also worked at M4Markets and Doo Group in marketing and brand management roles. Karrera previously worked closely with Iakovou, and her appointment is expected to bolster OneRoyal's senior marketing and strategy team. The two hires are part of a wider recruitment drive at OneRoyal, with several executives from leading fintech and brokerage firms coming on board as the company focuses on regulated jurisdictions.

At OneRoyal, Iakovou will oversee brand development, global go-to-market strategy, digital acquisition, partnerships and customer experience.

Rayan Al-Annan, CEO of OneRoyal, said Iakovou's ability to scale brands in regulated financial services, combined with her international mindset and digital-first approach, makes her the right person to lead the next phase of growth. He added that the company was entering a bold new chapter with Iakovou, Karrera and other new executives on board.

Iakovou said OneRoyal's ambition to build a truly global fintech brand matches her own values, and she looks forward to working with the team to elevate the brand, deepen client relationships and expand into new markets.

OneRoyal describes itself as a global fintech and brokerage services firm offering retail and institutional clients access to trading, investment and market-intelligence platforms.