Global Automakers Adopt China Playbook in India with Local Partners

Global automakers, including Honda and Stellantis, are increasingly adopting a strategy that proved successful in China: forming alliances with local Indian companies. The approach aims to navigate the complexities of India's highly competitive automotive market, known for its price-sensitive consumers and challenging regulatory environment.

Mirroring their China playbook, these partnerships allow foreign manufacturers to leverage local expertise, distribution networks, and manufacturing capabilities. This collaborative model is seen as essential to gaining a foothold in what is now one of the world's toughest car markets.