XTB Signs Three-Year FC Porto Shirt Sponsorship Following Napoli Partnership

XTB has signed a three-year shirt sponsorship agreement with Portuguese football club FC Porto, the latest step in the broker's sports marketing push. The deal follows XTB's partnership with Italian club Napoli, underlining a strategy of aligning the XTB brand with well-known European football teams.

Under the agreement, XTB will serve as FC Porto's shirt sponsor, putting its branding on the club's kit for domestic and European matches. The two sides did not disclose financial details. FC Porto is one of Portugal's top clubs and regularly features in UEFA competitions, giving the broker repeated exposure to a broad audience.

The sponsorship continues a pattern in the online trading sector, where brokers have increasingly turned to football deals to build trust and recognition among retail clients. For XTB, which operates across European markets, partnerships with clubs such as Napoli and now FC Porto provide a way to reinforce its brand beyond traditional advertising channels.

The multi-year structure of the FC Porto agreement suggests a long-term commitment rather than a short-term marketing placement. It also follows a period of expansion for XTB's sponsorship portfolio. While the announcement focuses on the commercial partnership, it adds another sports tie-up for the broker as it looks to strengthen its position in the region.

This approach is increasingly common in retail finance, with football audiences representing a key demographic for trading platforms. A three-year term also gives both parties time to build the association beyond a single season and allows FC Porto to present a stable commercial partner to supporters.

No other terms of the partnership were made public in the announcement.