PU Prime Deepens Argentina Presence Through FX Expo Buenos…

PU Prime used its presence at FX Expo Buenos Aires 2026 to strengthen its position with Argentine traders, presenting its brand and product lineup at the Golden Center Eventos on September 17–18. The gathering drew investors, industry professionals and retail market participants from across Latin America, giving the broker a direct channel to the region's trading community.

The event also brought recognition for the company's digital offering, with PU Prime receiving a Best Mobile Trading App award. According to the broker, the accolade reflects growing attention to its mobile trading capabilities, and it plans to roll out a major interface revamp focused on usability before the end of 2026.

Football tie-in on the expo floor

PU Prime appeared in Buenos Aires as an Official Regional Sponsor of the Argentine Football Association (AFA), using the event to show how the football partnership moves beyond conventional brand placement. Attendees received co-branded PU Prime and AFA merchandise, and the stand featured activities tied to Argentine football.

A keynote session was led by Michel Cohen, Partnerships Manager at PU Prime, who discussed the thinking behind the AFA alliance and how the collaboration is intended to build deeper ties with local communities in Latin America. In a panel interview, Cohen argued that online trading is reshaping financial markets by widening digital access to global opportunities, while also raising the importance of financial education and risk awareness.

"Our partnership with AFA is about more than visibility. It reflects a shared commitment to ambition and connecting with people across the region. Moving forward, our goal is to build on this foundation by continuously refining our services and deepening our engagement with the local trading community," Cohen said during his address.

PU Prime was founded in 2015 and describes itself as a global fintech company and CFD broker offering regulated products across forex, commodities, indices, shares and bonds. The firm says it operates in more than 100 countries and has surpassed 40 million app downloads, and it provides an integrated copy trading feature alongside its trading platforms. The company said it will keep expanding its presence across key international markets.