Nexo Becomes Official Digital Asset Partner of Argentina's National Football Team

Digital asset wealth platform Nexo has entered into a partnership with the Argentine Football Association (AFA), designating it the Official Regional Digital Asset Partner of the Argentine National Football Team across South America. The announcement was made on April 14, 2026, ahead of the 2026 FIFA World Cup.

The agreement strengthens Nexo’s expansion in Argentina, where it recently acquired local platform Buenbit and is establishing Buenos Aires as a regional hub. Federico Ogue, CEO at Buenbit by Nexo, stated that Argentina’s national team represents sporting excellence and that the partnership signals Nexo’s commitment to the region.

The partnership was officially launched at a gala ceremony in Buenos Aires, with executives from both organizations signing the agreement in front of guests and media. Leandro Petersen, Chief Commercial & Marketing Officer of the AFA, said the collaboration aligns with AFA’s international growth strategy and reflects growing interest from technology companies in partnering with Argentine soccer.

Partnership activations

Nexo will run a global ticket giveaway campaign for Argentina’s World Cup matches, available to new and existing clients. Signed squad shirts and co-created player content featuring Lionel Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz will be distributed from May through the end of the tournament. The campaign includes match-day experiences and tier-linked merchandise rewards.

Nexo has a track record of sports partnerships, including being the Official Crypto Partner of the Australian Open, Official Digital Wealth Platform of the DP World Tour, and Official Partner of the Audi Revolut Formula 1 Team.

In February 2026, Nexo re-entered the U.S. market under a regulated framework, marking its first operational return to the country. Argentina enters the World Cup as reigning champions, competing across North American stadiums.