IG Buys Premier League Airtime Alongside bet365 in First Season without Betting Shirts
IG will advertise through every live Premier League broadcast on Sky Sports for the next three seasons, under a deal announced on Friday. It starts with the first campaign since Premier League clubs withdrew betting brands from the front of their shirts. Neither IG nor Sky Media disclosed the value. The company called it one of its biggest UK marketing investments to date. The slot lands a UK-regu
IG will advertise through every live Premier League broadcast on Sky Sports for the next three seasons, under a deal announced on Friday. It starts with the first campaign since Premier League clubs withdrew betting brands from the front of their shirts. Neither IG nor Sky Media disclosed the value. The company called it one of its biggest UK marketing investments to date. The slot lands a UK-regu
Source: Finance Magnates