Firstrade Marks 41 Years With 30-Location Street Campaign Across New York City

Firstrade Securities Inc., a U.S. commission-free online brokerage, has launched a 30-location out-of-home (OOH) advertising campaign across Manhattan bus stops and street-level media, the firm announced on Wednesday. The campaign runs through August 16, 2026, and represents the largest direct marketing push in the company's history aimed at New York City commuters and residents.

The placements are concentrated around major transit hubs, including Penn Station—which handles more than 600,000 passengers daily across Amtrak, NJ Transit and the LIRR—and the Times Square–42nd Street/Port Authority subway complex, which saw 58.8 million riders in 2025. Additional locations span Grand Central, Herald Square, Fifth Avenue, Central Park South, Flatiron, Greenwich Village and the Financial District, covering nearly the full length of Manhattan.

"When I started this company in Flushing in 1985, I was serving my neighbors," said John Liu, CEO of Firstrade. "That idea about putting the client first hasn't changed in forty-one years. Bringing our name where New Yorkers walk every day feels like a return to where we started."

To bridge the offline campaign with online engagement, Firstrade is running the "Firstrade Street Hunt" on Instagram and Threads. Participants must find three different Firstrade soccer-themed bus stop ads in Manhattan, post a photo publicly tagging @Firstrade and using #FirstradeStreetHunt, and register to enter. The contest runs through July 26, 2026; the first 30 entrants to complete all steps will receive a Firstrade cap and water bottle. No purchase, account opening or trading is required, and shipping is limited to U.S. addresses. One prize per person while supplies last. The promotion is not sponsored by Meta, Instagram or Threads, and Firstrade retains the right to modify or terminate it.

Founded in 1985 and headquartered in Flushing, New York, Firstrade offers commission-free trading on stocks, ETFs, options and mutual funds, along with fixed-income products and no-fee IRA retirement accounts. It is a member of FINRA and SIPC.