eToro Signs Multi-Year Partnership with Leeds United

eToro has agreed a multi-year partnership with Leeds United to become the club's Official Trading Partner, beginning with the 2026/27 season. The agreement spans both Leeds United's men's and women's teams.

Under the deal, the multi-asset trading and investing platform will gain prominent matchday visibility at Elland Road. This includes branding on pitchside LED boards, stadium screens and interview backdrops. The partnership will also extend beyond the stadium, with digital content and fan activations planned across the season.

Focus on women investors

eToro said the collaboration supports its wider aim of making investing more accessible, particularly to women, who statistically remain less likely to invest than men. By working with both the men's and women's sides, the company intends to use football's reach to raise awareness of investing and encourage more women to start with confidence.

Stephanie Wilks-Wiffen, Director of Marketing at eToro, said the partnership was rooted in community, pointing to Leeds United's large and passionate fanbase in Yorkshire and beyond. She added that the two organisations look forward to creating content and experiences that resonate with supporters while making investing feel more approachable.

Phil Hardman, Partnerships Director at Leeds United, welcomed eToro to the club and highlighted enthusiasm for involving the women's team in the arrangement.

The Leeds United deal adds to eToro's expanding sports sponsorship portfolio, which already includes several Premier League and Ligue 1 clubs, as well as Premiership Rugby's men's and women's competitions. Financial terms of the partnership were not disclosed.