eToro Signs Formula One Driver Pierre Gasly Following Alpine Team Partnership

eToro has signed Formula One driver Pierre Gasly to a new partnership, extending the brokerage's presence in motorsport beyond its existing deal with the BWT Alpine Formula One Team.

The agreement, announced on Wednesday, builds on eToro's January move to become the exclusive trading and investment partner of BWT Alpine for the 2026 season. Gasly, who races for the team, will now work with eToro directly. According to the announcement, the collaboration is based on shared themes of community and innovation and is intended to engage both Formula One fans and eToro's global user community through live events, social media content, podcast appearances and other digital fan activations.

"Our partnership with the BWT Alpine Formula One Team was our first step into Formula One," said Yoni Assia, co-founder and chief executive of eToro. "The collaboration with Pierre will allow us to connect with global audiences in an even more personal and engaging way." Assia added that Gasly's approach reflects eToro's belief that success comes from "combining a long-term mindset with the right knowledge and tools."

Gasly said the partnership will offer fans a behind-the-scenes perspective throughout the racing season. "Success in Formula One is about preparation, continuous learning and staying committed to your goals," he said. "Those are values eToro and I share, and together we plan to create content and experiences for fans."

The driver partnership is the latest in a string of sporting sponsorships for eToro. In January, alongside the Alpine team deal, the company also announced partnerships with four French Ligue 1 football clubs. Financial terms of the Gasly agreement were not disclosed.