Capital.com Hires a Government Relations Specialist as Chief Strategy Officer
Capital.com has appointed Mamoon Sbeith, a former World Bank official and APCO MENA chairman, as chief strategy officer to support Middle East expansion.
Multi-asset broker Capital.com has appointed Mamoon Sbeith, a former World Bank official and long-time government-relations specialist, as its new chief strategy officer, the company announced on Wednesday.
Sbeith spent nearly a decade at the World Bank as external affairs and aid coordination officer, and later served as MENA chairman at communications consultancy APCO. Founder Viktor Prokopenya said Sbeith is "widely known in regional government relations" across the Middle East and that his public affairs and strategic communication experience is exactly what the broker needs as it enters new markets and jurisdictions. Sbeith said he aims to apply the same discipline he used in "helping governments and global businesses navigate complexity and communication with precision."
The appointment signals Capital.com's push deeper into the Middle East. The broker established a regional headquarters in Dubai in 2024, where it holds a licence, and is now planning regional offices in Bahrain and Azerbaijan, hiring local directors in both locations. It also recently enabled AI agents to connect to its trading platforms via Model Context Protocol for MENA clients only.
Capital.com reported total trading volume of US$1.27 trillion for Q1 2026, up 11.2% from the previous quarter. The broker said the Middle East accounted for a significant share of volume, with the UAE ranking among its top three markets alongside Germany and the UK, consistent with Q4 2025 patterns.
Last year, when Capital.com offered customer access to principal UAE stock markets, the Emirati Minister of State for Foreign Trade, Thani Al Zeyoudi, commented on the move, saying, "The continued expansion of Capital.com is the latest proof-of-concept for our FDI strategy." The broker's Dubai presence was itself tied to a government programme to attract foreign investment, and the hiring of Sbeith suggests the company is looking for similar alignment with state-led economic initiatives as it expands into new jurisdictions.
Source: Finance Magnates