E*TRADE from Morgan Stanley Rolls Out Crypto Spot Trading

E*TRADE from Morgan Stanley has completed the rollout of spot trading in digital assets, allowing eligible clients to buy, sell and hold Bitcoin, Ethereum and Solana directly on its platform. The service is provided through a linked account with Zero Hash, a digital asset infrastructure provider, priced at 50 basis points.

Clients will be able to view their crypto holdings alongside their traditional investments, with transfer functionality planned for later this year. The launch is part of a broader set of platform upgrades from ETRADE, including a new Guided Retirement Planning experience built on Morgan Stanley's Goals Planning System, fractional share trading across all ETRADE platforms, and a modernized IPO Center with additional educational resources.

Power E*TRADE Pro, the firm's desktop platform for active traders, also received enhancements such as a persistent Ticker Tape, upgraded Order Tools, a refreshed news feed, dynamic column sorting, and new display options including a high-contrast Midnight theme.

Strategic rollout

Chad Turner, Head of Morgan Stanley Wealth Management Platforms, said the crypto rollout advances the firm's digital assets strategy while bringing new capabilities to clients. Matt Jones, Head of E*TRADE from Morgan Stanley, said clients increasingly want to invest, trade, bank and plan for the future in one place.

According to a recent Morgan Stanley Wealth Management Pulse Survey, trust in an established company was the top factor investors consider when choosing a crypto trading platform. Digital asset services are set to transition to Morgan Stanley Digital Trust, National Association, once formed.