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stocksJun 25, 2026, 12:41 PM

Apple Raises Prices on MacBook Pro, iPad Air, and iPad Pro

Apple is increasing prices on its MacBook Pro, iPad Air, and iPad Pro models in the US, with the 1TB MacBook Pro rising from $1,699 to $1,999, among other changes.

AAPL

Apple has announced price increases for several of its popular products, according to a report from @FirstSquaw. The adjustments affect the MacBook Pro, iPad Air, and iPad Pro models.

Specific price changes include:

  • MacBook Pro (1TB): $1,699 → $1,999
  • iPad Air (128GB): $599 → $749
  • iPad Pro WiFi (256GB): $999 → $1,199

These increases come amid broader inflationary pressures across the tech sector. The move may impact consumer demand but could also bolster Apple's average selling price per unit.

Source: First Squawk