Apple Raises Mac and iPad Prices on Higher Chip Costs
Apple has increased prices across its Mac and iPad lineup, citing soaring chip costs. The MacBook Air now starts at $1,299, up $200, while the base MacBook Pro rises $300 to $1,999.
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Apple has raised prices on several Mac and iPad models, attributing the increases to higher chip costs. The company's CEO Tim Cook called the move "unavoidable" given the rising expense of components.
The following price changes were announced:
- MacBook Air: +$200 to $1,299
- Base MacBook Pro: +$300 to $1,999
- Base MacBook Neo: +$100 to $699
- iPad Air: +$150 to $749
- iPad Pro: +$200 to $1,199
The adjustments affect both consumer and pro-grade devices, with the largest absolute increase applied to the entry-level MacBook Pro.
Source: The Kobeissi Letter