Rakuten Securities Surpasses 14 Million Securities Accounts, Largest in Japan

Rakuten Securities announced on April 30, 2026 that its general securities accounts have surpassed 14 million, making it the largest non-consolidated securities account holder among Japanese securities companies based on publicly disclosed data. The Tokyo-based online broker added 1 million accounts in approximately five months since reaching the 13 million milestone in November 2025.

To celebrate the achievement, Rakuten Securities will run a follow-and-repost campaign on its official X account from May 1 to May 14, 2026. The campaign will award 14,000 yen digital gift certificates to 14 winners and 1,400 yen digital gift certificates to 140 winners selected via lucky draw.

Since launching in 1999 as Japan’s first dedicated online brokerage service, Rakuten Securities has focused on lowering barriers for retail investors. The company eliminated fees for domestic stock trading in October 2023, a move that helped accelerate account growth. It also introduced several industry-first services, including KabuPita, which allows trading domestic stocks by specifying amounts from 100 yen in one-yen increments, and Rakuraku Margin, designed to reduce risk for novice margin traders. Other offerings include AI-powered analysis tools for U.S. and Japanese stocks and the Rakuten Money Fund, a money reserve fund with favorable yields.

On the security front, Rakuten Securities now offers passkey authentication using FIDO2 technology across all channels, including its trading tools and mobile apps, to provide a safer environment for customers.

The 14 million account milestone reflects the company’s commitment to supporting investors at every stage, from first-time buyers to experienced traders. Rakuten Securities said it will continue expanding its services to meet diverse investment needs.