PU Prime Strengthens UAE Momentum with Strong Showing at…

PU Prime, the multi-licensed online brokerage, took part in Forex Expo Dubai 2026, where it was named winner of the Best Trading Education Experience award and delivered two educational sessions across the two-day event. The appearance builds on the company's expansion in the United Arab Emirates, which began with the February 2026 licensing of its Dubai-based entity, PU Prime Financial Services LLC, by the Capital Market Authority (CMA).

Education-focused sessions

The award reflects the broker's ongoing spending on trader education aimed at both newcomers and experienced market participants in the region. That theme carried onto the stage, where Ahmed Yousre, Promotion Manager at PU Prime Financial Services LLC, led two presentations. The first was a keynote titled "Emotional Discipline in Trading," which looked at the psychological factors that influence trading decisions. The second, a seminar called "Designing Your First Robust Trading Strategy," gave attendees a practical walkthrough for building a resilient, structured approach to the markets.

At its booth, PU Prime ran an interactive AI Trading Card activation that let visitors turn themselves into a futuristic, zodiac-themed trading card. Attendees were also entered for a chance to win a PU Prime x AFA plush bear, part of an effort to add a lighter, engaging element to the brand's regional presence.

The company said the expo gave it a direct line to the local trading community and produced useful feedback and insights from participants. PU Prime intends to use that input to keep refining its trading services as it looks to expand its footprint among traders in the UAE.

Founded in 2015, PU Prime describes itself as a global fintech company and CFD broker offering regulated products across forex, commodities, indices, shares and bonds. It operates in more than 100 countries and reports over 40 million app downloads, alongside an integrated copy trading feature.