Freetrade Appoints Jenny Zhao as New CEO

UK investment platform Freetrade has appointed Jenny Zhao as its new chief executive officer, subject to regulatory approval. Zhao will succeed co-founder Viktor Nebehaj, who is stepping down after nearly a decade of building the business.

Zhao brings experience scaling high-growth disruptors, having previously held senior roles at energy startup Bulb and digital wills platform Farewill. Her appointment signals Freetrade's ambition to accelerate growth as the company aims to broaden access to investing for everyday consumers across the UK.

Nebehaj co-founded Freetrade and helped grow it into one of the UK's leading retail investment apps. Under his leadership, the company — now owned by IG Group — grew to manage over £4 billion in assets under administration (AUA) and reported record customer growth in its most recent period.

Announcing the move on LinkedIn, Freetrade said Zhao brings "a stellar track record of scaling high-growth disruptors" and will lead the company "into our next stage of growth." The firm added that Nebehaj leaves the platform in its "strongest position ever."

Zhao's appointment remains subject to regulatory approval, with a start date not disclosed. The incoming chief executive takes over a business that has established itself as a significant player in the UK retail investing space, setting the stage for continued expansion under new leadership.