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cryptoApr 9, 2026, 12:00 AM

CoinW Partners with Luka Modric as Global Brand Ambassador

Cryptocurrency exchange CoinW has partnered with Ballon d'Or winner Luka Modrić as its Global Brand Ambassador, aiming to bridge elite sports and digital finance ahead of the 2026 FIFA World Cup.

Cryptocurrency trading platform CoinW has appointed Luka Modrić, the Croatian midfielder and Ballon d'Or winner, as its Global Brand Ambassador. The partnership, announced on April 9, 2026, aims to link the worlds of professional football and digital finance, with a focus on engaging football fans globally.

Modrić, widely regarded as one of football's most accomplished players, has won six UEFA Champions League titles with Real Madrid and led Croatia to a World Cup final. His career is known for perseverance and consistency, traits that CoinW says align with its own development since launching in 2017. The exchange has operated through industry downturns—most notably the 2022 crypto winter—without reporting major security breaches. It now serves over 20 million registered users and reports a daily trading volume exceeding $5 billion, ranking fourth in CoinGecko's derivatives market.

Football and Crypto Crossovers

Through the collaboration, CoinW plans to introduce educational content and interactive programs tailored for football enthusiasts, particularly around the 2026 FIFA World Cup. The initiative is designed to make cryptocurrency concepts more accessible by blending them with familiar sports themes. The exchange has previously sponsored La Liga and served as the official Web3 partner of the East Asian Football Championship.

Nassar Al Achkar, Chief Strategy Officer at CoinW, said Modrić's dedication and resilience inspire the platform to stick to its mission of building a trusted ecosystem. He emphasized the company's commitment to helping users confidently explore digital finance.

CoinW was founded in 2017 and offers a one-stop intelligent trading experience across multiple regions. The platform continues to develop its product suite and invest in corporate social responsibility, including donations to orphanages in Africa. The company states that its partnership with Modrić is part of a broader effort to accelerate blockchain adoption and promote financial inclusion.

Source: CoinW