Coinone Launches 'Financial Innovation' Campaign with Korea Investment Securities and OKX

Coinone, a South Korean digital-asset exchange, has announced the launch of its 2026 brand campaign for the second half of the year, titled "From coins to finance." The campaign aims to reposition the company as a comprehensive financial platform rather than just a cryptocurrency exchange.

The initiative, described as a large-scale marketing project, will run until the end of this year and consists of three parts. The first component is a campaign video called "New Moon," which plays on the crypto industry phrase "TO THE MOON" — signaling a rise in asset value. The video introduces a "financial innovation alliance" that includes Coinone, Korea Investment Securities, and OKX, the latter having recently joined Coinone as a shareholder.

Starting in July, the "New Moon" video will air across major media outlets in South Korea, including terrestrial and cable television, YouTube, and Netflix. In addition, outdoor advertising will feature the video on electronic billboards in high-traffic areas such as Yeouido, Gangnam, Myeongdong, and Hongdae Entrance in Seoul.

Coinone CEO Cha Myung-hoon commented that the campaign is intended to raise public awareness and convey the exchange's ambition to lead a new era of investment in the digital-asset market. The campaign underscores Coinone's strategy to expand its brand beyond trading and into broader financial services.

No other financial details or specific metrics were disclosed.