OG Prediction Markets and OG Anunoby Team Up for New York Launch

Crypto.com's OG Prediction Markets announced its expansion into the New York market on June 13, 2026, alongside a new brand ambassador: New York Knicks star OG Anunoby. The CFTC-regulated exchange and clearinghouse offers trading in prediction market contracts covering live sporting events and global happenings.

OG Anunoby, whose performances during the Knicks' run to the 2026 NBA Finals—including a game-winning tip-in in Game 4—have elevated his profile, will serve as the face of the New York launch. To celebrate, OG Prediction Markets is rolling out a billboard campaign in Times Square.

"Timing is everything, and we couldn't have scripted a more perfect moment," said Kris Marszalek, Co-Founder and CEO of Crypto.com. "OG Anunoby's Game 4 performance is that of an OG and deserves a permanent place in the arena of New York sports. We're cementing that legacy by making him the ambassador of our OG Prediction Markets launch in New York."

OG Prediction Markets describes itself as combining the accessibility of a consumer app with social engagement features and institutional-grade infrastructure. In addition to sports contracts, the platform offers event contracts across financial, political, cultural, and entertainment categories. Users in the U.S., including New York, can access the service via mobile apps or the web at OG.com.

"New York sports fans show unforgettable love and energy," Anunoby said. "I'm thrilled to partner with OG Prediction Markets to give that same energy back to the community."

North American Derivatives Exchange, Inc., which operates under the OG brand, is registered with the CFTC as a designated contract market and derivatives clearing organization. The launch comes as New York sports excitement peaks with the Knicks' Finals run and upcoming World Cup matches.