Niseko Turns to Video Games to Lure Off-Season Tourists
The Japanese ski resort town of Niseko, facing hotel rate swings of more than 10x between peak and off-peak seasons, is using video game content to attract visitors during the slow period.
Niseko, a popular winter resort town in Japan, is experimenting with video game-themed tourism to fill its hotels during the off-season. The town has experienced extreme seasonal rate differences, with hotel prices varying more than tenfold between peak and slow periods.
To combat this slump, local authorities and businesses are turning to video game content as a draw for visitors. The initiative aims to leverage gaming culture to maintain a steadier flow of tourists throughout the year, reducing the economic strain of the dramatic seasonal gap.
Source: First Squawk