Sharesies Rolls Out Advised Portfolios

Sharesies has launched a new advised portfolio service that has attracted $2 million from more than 20,000 investors, the company announced.

The rollout signals a move beyond the platform's core self-directed brokerage offering. With advised portfolios, investors can delegate investment decisions to professional managers while retaining the convenience of Sharesies' digital platform. The early inflows suggest strong appetite for managed investing among retail clients.

Sharesies has not yet disclosed the specific asset allocation, underlying funds, or fee structure for the new portfolios. The company also has not detailed how the service differs from its existing product lineup beyond the introduction of professional management. Further information is expected as the service becomes more widely available.

The development reflects a broader trend among online investment platforms to add advisory components, bridging the gap between low-cost trading and traditional wealth management. For Sharesies, the new offering could help deepen engagement with its existing user base and attract new customers looking for a more passive approach.

While $2 million is a modest amount in the context of total assets, the participation of more than 20,000 investors indicates high engagement relative to the size of the initial rollout. If that momentum continues, advised portfolios could become a meaningful growth driver for the platform.