Bithumb partners with Yogiyo in promotion offering new members up to 70,000 won in benefits

South Korean cryptocurrency exchange Bithumb has launched a joint promotion with online food delivery platform Yogiyo, offering new customers benefits worth up to 70,000 won (approximately $47). The campaign runs through July 26 and aims to draw users by combining crypto services with everyday lifestyle rewards.

The promotion consists of two parts. Existing Yogiyo users can visit a dedicated event page in the Yogiyo app to enter a lottery for Bithumb won coupons worth up to 1 million won. Winners receive the coupons via the mobile phone number registered on their Yogiyo account the day after entering.

For new Bithumb members who register a won coupon during the promotional period, an initial 30,000 won is provided. Completing identity verification (KYC) adds another 20,000 won in investment support, and making a first trade earns an additional 20,000-won Yogiyo gift voucher. In total, a new user can receive up to 70,000 won in combined benefits.

Yogiyo is also running its own separate lottery for visitors to the event page, offering up to 10,000 Yogiyo points per winner.

“We designed this partnership so customers can experience digital asset services in a more accessible and familiar way,” a Bithumb official said. “We will continue to offer differentiated experiences through lifestyle-oriented partnerships.”

This marks Bithumb’s latest effort to expand its user base via collaboration with consumer platforms. The exchange recently ran a similar promotion with e-commerce site 11Street, offering bitcoin rewards based on shopping activity.