Binance.US CEO says exchange is rebuilding, eyes return to 20% U.S. market share

Binance.US CEO Stephen Gregory said the exchange is focused on growth after a two-year "hibernation" tied to regulatory issues surrounding the broader Binance brand, and is targeting a return to a 20% share of the U.S. crypto exchange market.

Gregory emphasized that Binance.US is a separate U.S.-only entity with its own governance structure, though it shares a common beneficial owner and brand name with Binance.com. The exchange is now licensed exclusively to serve U.S. customers.

To compete with exchanges such as Coinbase and Kraken, Binance.US has reduced fees to "essentially almost a no-fee exchange," with 0% maker fees and 2-basis-point taker fees. Gregory said the company operates with a lean team to keep costs low and expects to generate revenue from services like custody alongside trading.

The exchange is rebuilding liquidity through incentives and direct outreach to retail customers, including personally contacting some of its top users for feedback. Gregory noted that a more favorable U.S. regulatory environment could allow Binance.US to expand beyond spot trading.

Regulatory Path Forward

Gregory said Binance.US expects to pursue additional licenses that would enable products including derivatives, perpetual futures, and prediction markets. He believes federal agencies are expanding their crypto oversight in ways that could support broader product offerings. The CEO added that Binance.US wants to bring the liquidity associated with the Binance brand to U.S. customers to improve pricing and competition.